About River City Pharma

Fastest Growing Generic Pharmaceutical Distributor

River City Pharma, a sales division of Masters Drug Company, Inc., primarily distributes generic and choice brand pharmaceutical products to independent pharmacies, chains, mail order pharmacies and physicians’ offices. River City Pharma is fully compliant with the Drug Supply Chain Security Act.
Established in 2012, River City Pharma started providing customers with industry-leading customer service, competitive pricing, outstanding reliability and free next-day shipping. River City Pharma is a sales, marketing, and distribution company that delivers pharmaceuticals and personalized solutions to more than 16,000 independent, chain and long-term care pharmacies. River City Pharma services its customers by utilizing our market-leading telemarketers approach and by utilizing our proprietary call-center technology.

Our Products

River City Pharma warehouses over 10,000 products including generic, brand, OTCs, injectables, specialty pharmaceuticals, medical/surgical supplies, vaccines, and vitamins. Our model is simple, we provide aggressive pricing that meet the needs of our customer base. Whether you are an independent pharmacist or a large chain, our professional account representatives will work with you to meet your needs. They will provide you with up to date market information from Day 1 launches to day 181 Reminders while still giving you the best service. Please talk to one of our sales representatives by calling (866) 345-3171.

Phone & Fax Orders:

Monday – Friday 9:00 am – 5:30 pm ET for next day delivery
Refrigerated items shipped Monday – Thursday only

Online Orders:

Monday – Friday up to 7:30 pm ET for next day delivery
Refrigerated items shipped Monday – Thursday only
Free next day delivery on orders of $150 or more!


Our state of the art warehouse allows us to receive orders up to 5:30 p.m. EST Monday – Friday through one of our sales representatives, or electronically up to 7:30 p.m. EST Monday – Friday, and offer FREE next day delivery. Refrigerated items shipped Monday – Thursday only.

Phone: (866) 345-3171
Fax: (866) 345-3443

If you need assistance, please contact us in the following ways:
River City Help Desk: (866) 345-3171
Monday – Friday from 9:00 am – 8:00pm ET
Customer Service: (866) 345-3171
Fax: (866) 345-3443
General inquiries: Click for our online contact form


River City Pharma provides a variety of ordering methods to suit your preference.
Dedicated Account Managers are available Monday – Friday 9:00 a.m. EST to 8:00 p.m. We also provide electronic ordering through www.RiverCityRx.com (secure).
EDI – You can also get set-up through EDI and enjoy purchase orders sent to River City Pharma electronically through your current pharmacy software.

Whether you order by phone, electronically, you can be confident that River City will provide you service you need.